Case studies in SEO are a funny genre. Most of them are written to impress, not to inform. You get the headline number — “300% traffic increase!” — and then a lot of vague talk about “comprehensive optimization” and “strategic content development” that tells you basically nothing about what actually happened. This isn’t that kind of piece. What follows is a detailed breakdown of how an AI-driven SEO approach produced a tripling of organic traffic for a mid-sized e-commerce brand within six months. The brand’s name isn’t shared here for confidentiality reasons, but the strategy, the decisions, the stumbles, and…